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Date: 28.10.2018, 02:56 / View: 92273

Celebrating Valentines in South Korea Featured
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I cradled the mini snickers bars and gold coins in my freshly manicured hands. It was my Valentines Gift from my one true love. We don’t do flowers or boxed candy anymore. We will do something we’d do for ourselves on any day the week– with a twist. And this year, it’s celebrating Valentines Day outfits in South Korea. The biggest twist yet.

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Oh, my bad he did bring me a Reese’s Peanut butter cup from the commissary. We started the day with couples pedicures and massages. Ending it with Indian food cute outfits for middle school tumblr 2018 in front of the TV and beers at two of his. I had no idea, Valentines Day was even celebrated in South Korea. That is, until our waiter handed my husband a handful of chocolates. Luckily, the chocolates were for me.

The Twist

Like most things in South Korea, Valentines Day is magnified. The holiday has be co-opted and re-constructed into something else. Sure it started off as a marketing campaign to sell chocolate (sound familiar), but it soon morphed into an even larger marketing campaign to sell more chocolate, jewelry and even speed dating venues. That shouldn’t surprise you, Korea really likes to outdo themselves when ever possible.

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Setting the Stage for Celebrating Valentines Day in South Korea

My husband says Korea is more or less a life size version of a sappy love song. I tend to agree, Valentines Day seems to be celebrated every single day of the year:
  • Stores that sell matching outfits from the top of their heads to their tiny feet. During the summer it was hard not to gag, for some reason a lot of them looked like they were searching for Waldo. It’s bad enough already when it looks like they shop at the same store anyway. Come on guys, your jeans shouldn’t be that tight.
  • Couples walk around arm-in-arm on Valentines Day in South Korea like someone will snatch one of them away at an instant. What’s weird is that girls do and so do guys and it make sit hard to traverse the already crowded streets.
  • Meals are always shared. It seems sweet, but no you can’t have some my fries.
  • Love Motels cater to them because they usually live at home until marriage (and sometimes even afterwards because of costs) so they are looking for “alone time”. I have to do a story on this one day, but I’m having a hard time convincing my husband to go to one.
  • Ever watch Korean TV? Aside for the 20 minutes of commercials to every 30 minutes of show, they draw little hearts, wigs and emoticons on everything, even the news.
  • Young boys are sometimes just as pretty as the girls and tend to wear their emotions on their sleeves and mascara on their eyes.
The last one is in no way fact based; it’s solely my own limited observations.

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Valentines Day in South Korea

Not unlike our unofficial holiday in America, Valentines Day in Korea is February 14th too. However the Korean tradition is for Korean girls to give chocolate to their significant other or the boy their crushing on.

The department stores have huge displays of red and pink hearts and in good Korean fashion, boxed sets of candy everywhere. I also witnessed the exchange of flowers and romantic dinners. You might say, this doesn’t seem fair, why are men on the receiving end of these chocolatey treats?

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White Day

Celebrated a full month after Valentines Day in South Korea is the opportunity for the men to reciprocate with chocolate gifts. Although it’s not uncommon for them to spend 3x as much on the woman of their affections. It is celebrated on March 14th and you guessed it, concocted by the candy industry to sell more candy. Other industries stepped in to market luxury items like jewelry, handbags and perfumes. And if that’s not enough…

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Black Day

Celebrating Black Day a month later, its dedicated to all the “losers” who didn’t receive a gift on the preceding Valentines or White Day. I actually can’t wait to witness this– you know the whole train wreck thing.

They supposedly dress in black and socialize in large groups where they eat black food like Jajangmyeon, a noodle dish flavored with black bean paste, and commiserate over being single. So what do you sell to a bunch of socially inept people– dating services.

Matchmakers and speed dating companies realized the potential to make money, so you’ll see a lot of advertising for their services around this time for Valentines Day in South Korea.

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Rose Day

Finally, held on the 15 May, Rose Day, also called Yellow Day. Many couples dress in yellow and exchange roses to celebrate. They also get engaged or announce their engagements. Singles that didn’t have their fill of lonely-heart noodles on Black Day have the chance to fill up on yellow curry and hope in the hopes of spicing up their love lives. The marketing is working. Korea is built for consumerism and Valentines Day.

They embrace it wholeheartedly. And I see it everyday. I live next to two large department stores. There is always a line of cars vying for the limited parking spaces. Steady traffic from open to close. 

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About Me and this post 

For more information on the Celebrations in South Korea, like Valentines Day in South Korea go to

I hope my blog helps ease the transition anxiety of military spouses and civilians who find themselves moving around the planet in support of their spouse or significant other. 

For more tips on life and celebrations in South Korea, take a look at , 9 Excellent Expat Experiences in South Korea and .
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