"Tiffany's" redirects here. For other uses, see.
Tiffany & Company (known colloquially as Tiffany or Tiffany's) is an American luxury and specialty retailer, headquartered in.
Tiffany sells jewelry, sterling silver, china, crystal, stationery, fragrances, water bottles, watches, personal accessories, as well as some leather goods. Many of these goods are sold at Tiffany stores, as well as through direct-mail and corporate merchandising. Tiffany is renowned for its and is particularly known for its and sterling silver jewelry. Tiffany markets itself as an arbiter of taste and style.
EstablishmentTiffany & Company, Union Square, storage area with porcelain (about 1887)
Founded by and in Brooklyn, Connecticut in 1837 as a "stationery and fancy goods emporium", the tiffany co. engagement rings 2018 store initially sold a wide variety of stationery items, and operated as "Tiffany, Young and Ellis" in. The name was shortened to Tiffany & Company in 1853 when Charles Tiffany took control and established the firm's emphasis on jewelry.Tiffany & Company has since opened stores in major cities all over the world. Unlike other stores at the time in the 1830s, Tiffany clearly marked the prices on its goods to forestall any haggling over prices. In addition, against the social norm at the time, Tiffany only accepted cash payments, and did not accept payments on credit. Such practices, fixed prices for ready money, were first introduced by Palmer's of London Bridge in 1750, who employed the young Robert Owen, the later social reformer.
"Blue Book" and the Civil War
The first Tiffany's catalog, known as the "Blue Book," was published in 1845 in the United rings States (U.S.); and publishing of the catalog continues in the 21st century. In 1862, Tiffany & Company supplied the with swords (), flags and surgical implements. In 1867, Tiffany & Co. was the first US firm to win an award for the excellence in silverware at the in Paris. In 1868, Tiffany was incorporated.
In 1870, the company built a new store building at, Manhattan, designed by and costing 0,000. It was described by as a "palace of jewels".Tiffany stayed at this site until 1906.
In 1877, an insignia that would become the famous "NY" logo was struck on a police medal of honor by Tiffany & Company; the Yankees adopted the logo in 1909. In 1878, Tiffany won the gold medal for jewelry and a grand prize for silverware at the Paris Exposition, which gave the Tiffany brand name added prestige. In 1887, Tiffany bought the, which attracted publicity and further solidified the Tiffany brand's association with high-quality diamonds. The company revised the in 1885. In 1902, after the death of, his son,, became the company's first official Design Director. In 1906, the Manhattan Flagship store was relocated to its current location, at the corner of 57th Street and Fifth Avenue.
In 1919, the company made a revision to the on behalf of the. This was rare because it was awarded only for combat, using the previous design for non-combat awards. In 1942 the Navy established the Tiffany version for non-combat heroism, but in August 1942 the Navy eliminated the Tiffany Cross and the two-medal system. In 1956, legendary designer joined Tiffany, and collaborated with Tiffany to create Tiffany Holiday Cards (circa 1956-1962).
In 1968, First Lady of the U.S. at the time, commissioned Tiffany to design a -service that featured 90 flowers. In November 1978, Tiffany & Co. was sold to for about US4 million in stock. However, in a 1984 article, the Tiffany store was likened to the department store during a due to the high number of inexpensive items on sale; furthermore, customers complained about declining quality and service. In August 1984, Avon sold Tiffany to an investor group led by William R. Chaney for US5.5 million in cash. Tiffany again in 1987 and raised about US3.5 million from the sale of 4.5 million shares of.
Due to the in the United States, Tiffany commenced an emphasis upon. A new campaign was launched that stressed how Tiffany could be affordable for all; for example, the company advertised that the price of diamond engagement rings started at US0. “How to Buy a Diamond” brochures were sent to 40,000 people who called a toll-free number specifically set up to target the broader population. However, to maintain its image as a company, high-style images remained on display in Tiffany stores.
2000–presentTiffany & Co. iconic blue gift boxes
In 2000, The Tiffany & Company Foundation was established to provide grants to nonprofit organizations working in the areas of the environment and the arts. In June 2004, Tiffany sued, claiming that the latter was making profits from the sale of counterfeit Tiffany products; however, Tiffany lost both at.
In 2009, a collaboration between the Japanese mobile-phone operator and Tiffany & Co. was announced. The two companies designed a cellphone, limited to ten copies, and containing more than 400 diamonds, totaling more than 20 carats (4.0 g). Each cellphone cost more than 100,000,000 yen (781,824).
United States V. Lederhaas-Okun, Ingrid
A media report in early July 2013 revealed that former Tiffany & Company vice president Ingrid Lederhaas-Okun had been arrested and charged with stealing more than $US1.3 million of diamond bracelets, drop earrings, and other jewellery. According to prosecutors from, the official charges filed against Lederhaas-Okun accused her of "wire fraud and interstate transportation of stolen property."
In February 2017, the company announced that was out of a job immediately after 22 months, blaming weak sales results. He was replaced on an basis by the New York jeweler's longtime former CEO and current.Tiffany & Company's flagship store exterior Tiffany & Company's flagship store interior
Since 1940, Tiffany's has operated at the corner of and in, New York City. The polished granite exterior is well known for its window displays, and the store has been the location for a number of films, including, starring and, starring. The former on 37th Street is on the U.S..
When it opened in 1990, the Tiffany & Co. store at in, U.S. became the largest outside of New York City, with 14,500 sq ft (1,350 m2) of retail space.
In France, Tiffany stores are located in and the (the largest European store) in, but also in the and, in Terminal 2 at Paris' (two stores), and on the in.
In the United Kingdom (UK), Tiffany stores are located in Terminal 5, at London's (opened at the end of March 2008), in the shopping centre in Shepherd's Bush, in, opposite the entrance to, and in Manchester, Selfridges Exchange Square. A flagship Irish store was opened in on Dublin's in October 2008 and is the second largest of the company's European outlets. Also in October 2008, Tiffany's opened a store in, Spain, and brought the (pictured at right) to the opening.
In, Tiffany & Company's flagship store is located on in. Other stores include (Melbourne); (, and on ); (); and ().
On March 8, 2001, Tiffany's launched its first Latin American store in,, located in the. The company opened a second store in the city on October 20, 2003, near the famous. The last store opened was in September 2013, now Tiffany has stores in,, e.
In 2004, Tiffany & Company created "Iridesse", a chain of stores dedicated to pearl-only jewelry. The company operated 16 stores in,,,,,,, and. However, the chain operated at a loss since its founding and the company announced in early 2009 that, despite its continued belief in the concept, it would discontinue Iridesse due to the economic climate of the time.
Tiffany & Co. reported in 2006 that its location at in, U.S. was its most profitable location, followed by the New York City flagship store, the, Massachusetts outlet in, and the in, Hawaii.
Tiffany & Co. announced its second store opening at in in September 2007 to coincide with the shopping mall's opening. The store consists of 1,700 sq ft (160 m2) retail space and features the same decor elements as the New York City flagship store. Later that year, other stores were opened in the U.S., such as the in, Massachusetts, U.S., which opened in September 2007, and Erika's casino in, U.S, and the Providence Place mall in, U.S., both of which opened in November 2007.
As of January 31, 2007, the company operated 64 Tiffany & Company. stores in the U.S., with a total physical area of approximately 486,000 gross square feet, as well as 103 international stores that measure approximately 306,000 gross square feet in total.
The company's expansion continued in 2011 with the opening of a store at the complex in  and a, U.S. location in on September 9, 2011.
In November 2012, the company operated in 22 countries and its worldwide net sales reached US.6 billion in 2011. Over 50% of the company's 2011 sales occurred in the U.S.
As of January 31, 2014, the company operated 121 stores in the Americas, 72 in Asia-Pacific, 54 in Japan, 37 in Europe and 5 in "emerging markets". The 298 stores have 1,165,700 gross retail square footage. The company's flagship store in New York had 45,500 gross retail square footage and accounted for 8% of the company's net sales in the latest fiscal year ended January 31, 2014.
The company plans to continue expanding in 2014 with the opening of a flagship store at the complex in
The company's manufacturing facilities produce approximately 60% of the merchandise sold—the balance, including rose-gold and almost all non-jewelry items, coming from third parties overseas. Tiffany's oversees a significant U.S. manufacturing base, with jewelry and silver goods produced in Mount Vernon, New York; majority in Cumberland, Rhode Island; and Lexington, Kentucky, while silver is produced in Rhode Island. The company's other subsidiaries, located in facilities outside the U.S., process, cut and polish the diamonds.
The company may increase the percentage of internally manufactured jewelry in the future, but it is not expected that Tiffany will ever manufacture all of its needs. Some of the key factors which management considered prior to its decision to outsource manufacturing included: product quality; gross margin; access to or mastery of various jewelry-making skills and technology; support for alternative capacity; and the cost of capital investments.
After the initial publication of the "Blue Book" Tiffany catalog in 1845, Tiffany continued to use its catalog as part of its advertisement strategy. The Tiffany catalog, one of the first catalogs printed in full color, remained free until 1972. Tiffany's mail-order catalogs reached 15 million people in 1994. Tiffany also produces a corporate-gift catalog each year, and corporate customers purchase Tiffany products for gift-giving, employee-service and achievement-recognition awards, and for customer incentives. Tiffany still produces a catalog for subscribers, but its advertisement strategy no longer focuses primarily on its catalog.
In addition to the mail-order catalog, Tiffany displays its advertisements in many locations, including at bus stops, in magazines and newspapers, and online. Tiffany routinely places ads in,,,,,, and. With the advent of new technologies, Tiffany places in the New York Times' for the, whereby the user can download the Tiffany app free of charge. In January 2015 they launched their first ever same-sex couple campaign.
DiamondsThe, a 128-carat stone cut in a modified cushion-shape featuring 90 facets instead of the 57 or 58 of a standard brilliant cut. The stone, discovered in 1878, has never been sold.
, a Tiffany’s, was instrumental in the international adoption of the metric as a weight standard for gems, and the Tiffany standard for sterling and platinum have been adopted as U.S. standards. The 128.54 carats (25.708 g) Tiffany Yellow Diamond is usually on display in the New York City flagship store.
Tiffany designs were worn by famous U.S. families such as the,, Posts, Huttons and Morgans. Athletes, Hollywood stars, and European royalty were also Tiffany customers. However, like other similar diamond retailers, Tiffany's enacts a strict policy against the repurchasing of diamonds sold from its stores. In 1978, a female customer in New York City was denied after she attempted to sell back a diamond ring she had bought from Tiffany two years earlier for US0,000. Writing for publication in 1982, explained the rationale for such a policy:
Retail jewelers, especially the prestigious Fifth Avenue stores, prefer not to buy back diamonds from customers, because the offer they would make would most likely be considered ridiculously low... Most jewelers would prefer not to make a customer an offer that might be deemed insulting and also might undercut the widely held notion that diamonds go up in value. Moreover, since retailers generally receive their diamonds for engagement rings from wholesalers on consignment, and need not pay for them until they are sold, they would not readily risk their own cash to buy diamonds from customers. Rather than offer customers a fraction of what they paid for diamonds, retail jewelers almost invariably recommend to their clients firms that specialize in buying diamonds "retail."
In November 2012, Tiffany & Co. negotiated a three-year contract to purchase diamonds from Russia's for US million annually. At the time of the ALROSA deal, the company held contracts with diamond mines in Australia,, Canada,, Russia,, and.
Tiffany offers jewelry incorporating a wide variety of colored gemstones including gems it played a role in popularizing such as,, and. In February 2015, a and bib designed by Francesca Amfitheatrof, Tiffany’s design director, worn by at the, contrasted favorably with the white–diamond encrusted jewelry worn by other stars.
FragrancesOriginal 1989 Sample bottle of Tiffany for Men fragrance
In the late 1980s, Tiffany & Co. ventured into the fragrance business. Tiffany for women was launched in 1987, a floral perfume for women by perfumer Francois Demachy. At 0 per ounce, "Tiffany" was successfully marketed by major department stores across the United States. Two years later, Tiffany for Men was launched in 1989 and developed by perfumer. The bottle for both the men's and women's fragrance were designed by Pierre Dinand. In 1995, Tiffany launched Trueste perfume for women which was later discontinued. Currently, Tiffany continues to produce the core fragrance product for men and the product for women.
Tiffany & Co. is the maker of the, made annually to be awarded to the team that wins the that year.
Tiffany & Co. is the maker of the. The trophy that is given to the winner of the NBA Finals. Tiffany & Co. Has been manufacturing the trophies since 1977.
Tiffany & Co. also made the and for the.
The was also made by Tiffany & Co.
The ' is also made by Tiffany & Co. and is given to the champion every year, the most recent being given to 2016 champion.
The trophy made originally by Tiffany & Co. in 1904, is awarded annually to the champion of the Detroit Gold Cup.
A £10,000 was made by Tiffanys to celebrate the centenary of.
NFL: AFC, NFC, Vince Lombardi, Pete Rozelle, NFL Rookie, Pro Bowl, Ed Thorpe,
Golf: Byron Nelson, Dicks Sporting Goods, LPGA Japan, LPGA Commissioner’s Trophy, LPGA International Crown, Northern Trust Open, Ocean Arena, Presidents Cup, FedEx Cup, Arnold Palmer Invitational,
Soccer: MLS Cup, MLS MVP,
Baseball: World Series, Home Run Derby, MVP World Series, World Baseball Classic, Commissioner’s Historic Achievement,Tiffany & Co. Silver Tennis Trophy. Marked "Tiffany & Co. / Sterling Silver". Dated 1888-1891
Horse Racing: Arlington Park, Belmont, Triple Crown, Woodlawn Vase, Polo Challenge, Kentucky Derby,
NBA: Larry O’Brien, MVP, Western Conference, Eastern Conference, WNBA: Global Community Cup
Tennis: US Open Championship, US Open Series Championship,
Other: ING NYC Marathon Medallions and Rudin Tray, NASCAR Sprint Cup, Vanderbilt Cup, Sports Illustrated Sportsman of the Year, Woodruff Cup, Viking Rowing,
Rings: NY Giants (2007, 2010) NO Saints (2009) SF Giants (2010, 2012) USA Basketball (2010, 2012) LA Kings (2012, 2014) LA Galaxy (2012) Seattle Seahawks (2012)
Current designers and collections
- 's collections include Bean, Diamonds by the Yard, Open Heart, Sevillana, and Teardrop.
- 's collections include Loving Heart and Sugar Stacks.
- collections include The Art of the Sea and the Tiffany T collection.
In popular culture
The retailer has earned mention in various works, most notably in the title of the 1958 novella, famously adapted as starring, which in turn prompted. The Hepburn film was later invoked in the refrain for.
Silver tea pot
Diamond necklace ca. 1904
Wisteria Tiffany Studios lamp ca. 1902
Hooker Emerald Brooch commissioned by Tiffany in 1950
Tray or Waiter, displayed at World's Columbian Exposition, 1893,
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